Visualizing the Decline of Confidence in American Institutions

As a greater portion of the world begins to live more of their life online, the world’s top 100 websites continue to see explosive growth in their traffic numbers.

To claim even the 100th spot in this ranking, your website would need around 350 million visits in a single month. Using data from SimilarWeb, we’ve visually mapped out the top 100 biggest websites on the internet. Examining the ranking reveals a lot about how people around the world search for information, which services they use, and how they spend time online.

Note: This is a ranking of biggest websites, specifically. Brands that extend across platforms or serve the majority of their users through an app will not necessarily rank well on this list. As a result, you’ll notice the absence of companies like WeChat and Snapchat.

The Top 100 Websites

The 100 biggest websites generated a staggering 206 billion visits in June 2019. Google, YouTube, and Facebook took the top spots, followed by Baidu and Wikipedia. Below is the full ranking:

Global Rank Domain Monthly visits (billions) Parent Country
1 Google.com 60.49 Alphabet Inc 🇺🇸 United States
2 Youtube.com 24.31 Alphabet Inc 🇺🇸 United States
3 Facebook.com 19.98 Facebook, Inc 🇺🇸 United States
4 Baidu.com 9.77 Baidu, Inc 🇨🇳 China
5 Wikipedia.org 4.69 Wikimedia Foundation 🇺🇸 United States
6 Twitter.com 3.92 Twitter, Inc 🇺🇸 United States
7 Yahoo.com 3.74 Verizon Comm. Inc 🇺🇸 United States
8 pornhub.com 3.36 Mindgeek 🇨🇦 Canada
9 Instagram.com 3.21 Facebook, Inc 🇺🇸 United States
10 xvideos.com 3.19 WGCZ Holding 🇨🇿 Czech Republic
11 yandex.ru 3.06 Yandex 🇷🇺 Russia
12 ampproject.org 2.76 N/A 🇺🇸 United States
13 xnxx.com 2.47 WGCZ Holding 🇨🇿 Czech Republic
14 amazon.com 2.41 Amazon.com, Inc 🇺🇸 United States
15 live.com 2.25 Microsoft Corporation 🇺🇸 United States
16 vk.com 2.16 Mail.ru Group 🇷🇺 Russia
17 netflix.com 1.81 Netflix, Inc 🇺🇸 United States
18 qq.com 1.76 Tencent 🇨🇳 China
19 whatsapp.com 1.76 Facebook, Inc 🇺🇸 United States
20 mail.ru 1.64 Mail.ru Group 🇷🇺 Russia
21 Reddit.com 1.55 Advance Publications 🇺🇸 United States
22 yahoo.co.jp 1.5 Verizon Comm. Inc 🇯🇵 Japan
23 google.com.br 1.38 Alphabet Inc 🇧🇷 Brazil
24 bing.com 1.32 Microsoft Corporation 🇺🇸 United States
25 ok.ru 1.08 Mail.ru Group 🇷🇺 Russia
26 xhamster.com 1.06 Hammy Media Ltd 🇨🇾 Cyprus
27 sogou.com 1 Tencent, Sohu Inc 🇨🇳 China
28 ebay.com 0.95 eBay Inc 🇺🇸 United States
29 bit.ly 0.95 Spectrum Equity 🇺🇸 United States
30 twitch.tv 0.91 Amazon.com, Inc 🇺🇸 United States
31 linkedin.com 0.91 Microsoft Corporation 🇺🇸 United States
32 samsung.com 0.89 Samsung Group 🇰🇷 South Korea
33 sm.cn 0.81 Alibaba Group 🇨🇳 China
34 msn.com 0.8 Microsoft Corporation 🇺🇸 United States
35 office.com 0.79 Microsoft Corporation 🇺🇸 United States
36 globo.com 0.74 Grupo Globo 🇧🇷 Brazil
37 taobao.com 0.74 Alibaba Group 🇨🇳 China
38 pinterest.com 0.74 Pinterest, Inc 🇺🇸 United States
39 google.de 0.73 Alphabet Inc 🇩🇪 Germany
40 Microsoft.com 0.72 Microsoft Corporation 🇺🇸 United States
41 accuweather.com 0.71 AccuWeather Inc 🇺🇸 United States
42 naver.com 0.64 Naver Corporation 🇰🇷 South Korea
43 aliexpress.com 0.64 Alibaba Group 🇨🇳 China
44 fandom.com 0.61 Wikia Inc 🇺🇸 United States
45 quora.com 0.58 Quora Inc 🇺🇸 United States
46 github.com 0.57 Microsoft Corporation 🇺🇸 United States
47 imdb.com 0.57 Amazon.com, Inc 🇺🇸 United States
48 uol.com.br 0.56 Grupo Folha 🇧🇷 Brazil
49 docomo.ne.jp 0.56 Tata Teleservices 🇯🇵 Japan
50 youporn.com 0.55 Mindgeek 🇨🇦 Canada
51 bbc.co.uk 0.55 Public owned 🇬🇧 United Kingdom
52 microsoftonline.com 0.55 Unknown 🏴 Unknown
53 paypal.com 0.53 Paypal 🇺🇸 United States
54 google.fr 0.53 Alphabet Inc 🇫🇷 France
55 yidianzixun.com 0.51 Particle Inc 🇨🇳 China
56 wordpress.com 0.51 Automattic 🇺🇸 United States
57 news.google.com 0.51 Alphabet Inc 🇺🇸 United States
58 sohu.com 0.51 Sohu 🇨🇳 China
59 duckduckgo.com 0.51 Duck Duck Go, Inc 🇺🇸 United States
60 google.co.uk 0.51 Alphabet Inc 🇬🇧 United Kingdom
61 10086.cn 0.5 China Mobile 🇨🇳 China
62 iqiyi.com 0.5 Baidu, Inc 🇨🇳 China
63 booking.com 0.5 Booking Holdings 🇺🇸 United States
64 amazon.co.jp 0.49 Amazon.com, Inc 🇯🇵 Japan
65 cricbuzz.com 0.49 Times Internet 🇮🇳 India
66 taboola.com 0.48 Taboola Inc 🇺🇸 United States
67 amazon.de 0.48 Amazon.com, Inc 🇩🇪 Germany
68 cnn.com 0.47 Turner Broadcasting 🇺🇸 United States
69 jd.com 0.47 Various (Tencent 20%) 🇨🇳 China
70 apple.com 0.47 Apple Inc 🇺🇸 United States
71 google.it 0.45 Alphabet Inc 🇮🇹 Italy
72 bilibili.com 0.44 Bilibili Inc 🇨🇳 China
73 google.co.jp 0.44 Alphabet Inc 🇯🇵 Japan
74 livejasmin.com 0.44 Docler Group 🇱🇺 Luxembourg
75 tmall.com 0.44 Alibaba Group 🇨🇳 China
76 news.yahoo.co.jp 0.44 Verizon Comm. Inc 🇯🇵 Japan
77 youtu.be 0.44 Alphabet Inc 🇺🇸 United States
78 tribunnews.com 0.43 Kompas Gramedia Group 🇮🇩 Indonesia
79 amazon.co.uk 0.43 Amazon.com, Inc 🇬🇧 United Kingdom
80 chaturbate.com 0.43 Multi Media LLC 🇺🇸 United States
81 google.co.in 0.41 Alphabet Inc 🇮🇳 India
82 craigslist.org 0.41 Craigslist 🇺🇸 United States
83 imgur.com 0.41 Imgur Inc 🇺🇸 United States
84 bbc.com 0.41 Public owned 🇬🇧 United Kingdom
85 fc2.com 0.39 FC2, Inc 🇺🇸 United States
86 tsyndicate.com 0.39 Unknown 🏴 Unknown
87 redtube.com 0.38 Mindgeek 🇨🇦 Canada
88 tumblr.com 0.37 Verizon 🇺🇸 United States
89 foxnews.com 0.36 Fox Corporation 🇺🇸 United States
90 rakuten.co.jp 0.36 Rakuten Inc 🇯🇵 Japan
91 google.es 0.36 Alphabet Inc 🇪🇸 Spain
92 outbrain.com 0.36 Outbrain Inc 🇺🇸 United States
93 discordapp.com 0.36 Various 🇺🇸 United States
94 amazon.in 0.35 Amazon.com, Inc 🇮🇳 India
95 crptgate.com 0.34 Unknown 🏴 Unknown
96 weather.com 0.34 Landmark Media Enterprises, LLC 🇺🇸 United States
97 toutiao.com 0.34 Bytedance 🇨🇳 China
98 youku.com 0.34 Alibaba Group 🇨🇳 China
99 adobe.com 0.34 Adobe Inc 🇺🇸 United States
100 news.yandex.ru 0.33 Yandex 🇷🇺 Russia

Search Reigns Supreme

Search engines provide the connective tissue that binds the internet together, and they accounted for the majority of website traffic in the top 100 ranking.

Google is the undisputed top website in nearly every country in the world. In fact, Alphabet’s 11 domains in the top 100 ranking – including YouTube and a number of international versions of Google – racked up an impressive 90 billion visits in a single month.

Exceptions to Google’s dominance can be found in China (Baidu) and Russia (Yandex), where homegrown search engines have managed to capture the domestic market.

One scrappy competitor, DuckDuckGo, is slowly gaining prominence as an alternative to Google. The search engine’s focus on user privacy appears to be resonating with internet users as the site’s traffic has surpassed 500 million visits per month.

Full Stream Ahead

Video streaming and sharing is another major driver of global internet traffic.

Thanks to high-powered phones and bigger data plans, video is now a prominent portion of internet content consumption. This can take a few forms, from binge watching TV shows on Netflix to short-form video uploads on platforms like Douyin and Instagram.

Live streaming is increasingly a bigger part of the mix. Twitch, which is focused on gaming, is now ranked 30th in the world in web traffic. The Amazon-owned platform is now so popular that on any given night, its viewership surpasses many of the major U.S. cable networks.

Hours watched on Twitch

Of course, this category also includes adult content, which is well represented in this ranking. XNXX, XVideos, and PornHub all made the top 20, and the three websites combined for over nine billion visits in the most recent month of data available.

Old Dogs, New Tricks

Classic web portals such as MSN and Yahoo are still putting up impressive traffic numbers, but major players are increasingly staying relevant by acquiring rising internet stars.

In the case of Microsoft, acquiring Github and Linkedin helped the company target new markets and grow their overall presence online. Amazon’s acquisition of Twitch proved to be a good bet, and Instagram continues to breathe new life into Facebook, which has seen a backlash focused on its original namesake social network.

Google isn’t sitting still either. The company recently championed the open-source AMP Project to help improve the performance of mobile pages, which are increasingly bogged down by adware, unoptimized images, and JavaScript. In a short amount of time, the AMP Project has taken off to become one of the biggest websites in the world.

The project is not without controversy though.

Critics point out that cached AMP pages – which are hosted by Google – essentially cut out content creators, and that non-compliant pages may lose their ranking on mobile search results. As the project moves towards becoming a foundation, it remains to be seen how AMP will evolve and how much involvement Google will have in the future.

The Geography of the Top 100 Websites

The internet may be a global network, but many of the gatekeepers are still located in the United States. If international domain suffixes of companies like Amazon and Google are counted, 60 of the 100 websites in the ranking are American.

Below is a breakdown of the Top 100 by country.

Top 100 Websites Ranking by Country

China is a strong runner-up, with 15 websites in the Top 100. While most of these Chinese companies are focused on the sizable domestic market, some are also making global inroads through investment. Tencent has partially backed the fast-growing chat platform, Discord, and it also has double-digit stakes in Snapchat and Spotify.

With the exception of Baidu, all of the biggest websites in the world have swelled in size by serving a global audience. As the tech market continues to mature in China, it remains to be seen whether Chinese companies can successfully move beyond the firewall to become the next Facebook or Google.

Correction: Bilibili, a website run by a Chinese company, was incorrectly identified as a Japanese company.