Virgin Trains has stopped selling the Daily Mail on its rail services after deciding that the newspaper was “not compatible” with the company’s brand or beliefs.
Virgin Trains operates the west coast mainline, which includes trains from London to Manchester, Liverpool, Birmingham and Scotland.
The Daily Mail was one of a limited collection of newspapers and magazines that the train operator sold in its on-board shop and gave away to passengers in first class.
But in an internal memo, it told staff that it would stop stocking the title, saying its employees had raised concerns “about the Mail’s editorial position on issues such as immigration, LGBT rights and unemployment”.
The memo, which was first reported by the trade magazine PR Week, said: “Different viewpoints are often valuable, and it’s certainly true that we choose to take our news from different sources depending on our view of the world.
“Thousands of people choose to read the Daily Mail every day. But they will no longer be reading it courtesy of VT [Virgin Trains].
“There’s been considerable concern raised by colleagues about the Mail’s editorial position on issues such as immigration, LGBT rights, and unemployment. We’ve decided that this paper is not compatible with the VT brand and our beliefs. We won’t be stocking the Daily Mail for sale or as a giveaway.”
The move by Virgin Trains comes after the stationery and greetings cards retailer Paperchase apologised for running a front-page promotion in the Daily Mail and pledged not to advertise in the newspaper again. The campaign group Stop Funding Hate, had encouraged Paperchase customers to express their disappointment with the retailer after the promotion appeared.
In response the Daily Mail said it was deeply worrying that thePaperchase had allowed itself to be bullied by a “small group of hard-left Corbynist individuals seeking to suppress legitimate debate”.
Stop Funding Hate publishes lists of the top advertisers in the Daily Mail, the Sun and Daily Express every day on social media with links to the Twitter accounts of the companies so that customers can express their concerns.
The Daily Mail has been contacted for comment about Virgin Trains’ move.