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In 1981, Bernie Schaeffer and Bob Bergen were working as actuaries for Great American Insurance, and both had recently moved to Cincinnati from New York City. Although they enjoyed the actuary business, both men were fascinated with following the stock market, especially the little-followed options market. Both Bernie and Bob hoped that they could one day make a living pursuing this hobby. At the time, there were very few newsletters that followed options, and none that concentrated entirely on the options market. From their personal options trading, Bernie and Bob realized that there was a pressing need for an options newsletter for small investors, as well as market pros. After attending a few seminars on producing newsletters, they both resigned their positions as actuaries and set out to produce a newsletter. In 1981, under the name Investment Research Institute (IRI), they began to publish The Option Advisor, a monthly newsletter featuring option recommendations and market commentary. We changed our name to Schaeffer's Investment Research, Inc. on March 1, 1998. Ever since that first Option Advisor newsletter was published in 1981, it has remained our company's flagship offering. Of course, we've since expanded our product line quite a bit, with key offerings including a wide array of option trading recommendation services, as well as educational courses and free newsletters. Some of our more popular products include the Getting Started with Options e-learning course, and our lineup of Sunday night option recommendation bulletins: Weekend Trader Series, Weekend Trader Alert, and Weekend Player. We also offer a variety of real-time options trading recommendation services to appeal to a range of experience levels and risk appetites. Please visit our store to view our full listing of free and premium products. Our website, SchaeffersResearch.com, is updated throughout each trading day with breaking market news, analysis, and unusual options activity. Research from our team of in-house analysts has been quoted by The Wall Street Journal, Bloomberg, MarketWatch, USA Today, Reuters, CNBC, and more. Visitors to SchaeffersResearch.com should also stop by our Education section, with a variety of informational content that caters to option rookies and experts alike. It's easy to see why SchaeffersResearch.com has been named a "Forbes Favorite" within the options space.