Threats to boycott Tesco after Muslim family features in Christmas ad

Tesco is facing social media backlash after launching a video asking customers what they enjoyed eating at Christmas.

Asking “Turkey? Sauerkraut? Pie? Which food makes your Christmas dinner?”, the 16-second clip features customers describing their favourite festive foods.

The video sparked threats to boycott the retailer.

This follows the backlash over Tesco’s TV Christmas advert, which features a Muslim family celebrating.

Responding to the criticism over the ad, which was launched last week, the retailer said: “Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season.”

Some Twitter users questioned the motives of those who were upset to see Muslims enjoying Christmas.

The boycott threats tap into another longstanding issue that has dogged the supermarket on social media: the belief that the supermarket is selling unlabelled halal meat.

Tesco has recently been forced to clarify its position, stating: “All our Tesco-branded meat suppliers to the UK market stun the animal before slaughter, even though some of this is also processed to halal standards.

“As we do not specify to these suppliers that halal practices should be followed, such as a blessing, we choose not to market the meat as halal. For example, the vast majority of New Zealand lamb sold in the UK is processed to the halal standards described.”

The retailer’s social media accounts have also repeatedly addressed the issue:

But Tesco’s inclusion of a Muslim family in its Christmas campaign has also sparked complaints about halal meat for another reason: the retailer has said it will not be selling halal-certified turkeys over the festive season.

In a separate development online over the weekend, the supermarket group has also been accused of “erasing” Christmas from its shelves.

(@PrisonPlanet)

They’re not even calling them “Christmas crackers” anymore. pic.twitter.com/ZHXSZMyeZR

November 11, 2017

Others were quick to point out that the gold Christmas crackers in this photo feature the words “Merry Christmas”.

(@Limitless_Josh)

pic.twitter.com/QMphivcJZy

November 12, 2017

The range is one of many listed on the Tesco website as “Christmas crackers”.

(@LiamGall1983)

48 variations of Christmas crackers. They really hate Christmas. pic.twitter.com/nJGKgryly2

November 12, 2017

The Tesco site also features prominent graphics advertising the Christmas range, but this has not satisfied some social media users who claim there is a “war on Christmas”.

Mark 🇬🇧 🇪🇺 (@chislehurst)

I agree with @PrisonPlanet – it’s terrible that Tesco has decided to ban Christmas completely. Wait, what..? pic.twitter.com/Yt77tNTinh

November 12, 2017

Still, some people at least saw a benefit to the campaign to boycott Tesco.