Taylor Swift’s ‘Reputation’ Is No. 1 Again, but Will It Maintain Its Momentum?

It may be no surprise that Taylor Swift is No. 1 again. But readers of the music industry’s tea leaves will be looking closely at how her new album, “Reputation” (Big Machine), does in the coming weeks.

Last week, “Reputation” sailed to No. 1 with a blockbuster opening, selling the equivalent of 1.2 million copies. Defying all trends of declining album sales, its first-week total was nearly as huge as Ms. Swift had for her last album, “1989,” which opened with almost 1.3 million three years ago. (In another act of defiance, “Reputation” as a whole remains unavailable on streaming services.)

And in Week 2? According to Nielsen, “Reputation” sold 232,000 copies as a full album in the seven days that ended on Thanksgiving; factoring in streams and downloads of individual tracks, that gave “Reputation” the equivalent of 256,000 album sales. That was more than enough to keep “Reputation” at No. 1. But it was a notable dip compared to the 402,000 copies that “1989” sold in its second week out, and that album went on to top the chart for 11 weeks and sell more than six million copies. Will “Reputation” maintain the same momentum?

Also this week, the country royalty Tim McGraw and Faith Hill opened at No. 2 with their first collaborative album, “The Rest of Our Life” (Arista Nashville), which had the equivalent of 104,000 sales, almost all as complete albums. Sam Smith’s “The Thrill of It All” is No. 3; Garth Brooks’s new box set, “The Anthology Part I: The First Five Years” (Pearl), started at No. 4; and Pentatonix’s year-old holiday album, “A Pentatonix Christmas,” is in fifth place.