Soft Launch for Firm Beds: Vystar Grabs Attention, Investors

The company’s products is beds, but the news that came out of this Worcester, Mass.-based company made investors sit up and take notice.

Vystar Corp (OTC:VYST) began the New England soft launch of Vytex® Cloud Bed-in-a-Box Collection of 100% all natural latex mattresses in three levels of support.

Its Bed-in-a-Box concept is a hit with consumers – transforming the $30-billion a year mattress industry. Industry Bed-in-a-Box sales grew by 60% in 2017. In a society that is now comfortable with online sales and enjoys the convenience of to your door delivery, Bed-in-a-Box claims its sales now account for nearly 30% of all mattress sales.

Enthuses Vystar CEO Steve Rotman, “Having spent 50 years in the furniture and bedding retail industry, it is rare to see a product category explode almost overnight like Bed-in-a-Box has.

“We applied our expertise gained from decades of direct interactions with hundreds of thousands of New England consumers … to help develop the high quality Vytex® Cloud Bed-in-a-Box with the convenience of online ordering and fast delivery right to your door.”

Pardon the pun, but VYST’s shares had a good deal more “spring” in them midday Tuesday, taking on 17-100ths of a cent, or 20.7%, to one cent, on volume of 20.7 million shares.

This article provided by NewsEdge.