Over the last 13 months, Persosa has gained extensive traction with
their SaaS-based web personalization platform. The company’s quick
success has garnered interest from investors across the country,
to close on an oversubscribed funding round of $550,000. In an industry
where companies fight for tenths of a percent to increase
conversion rates, and where the buzzword “personalization” is
prominent, very few brands can implement a fully contextual personalized
experience throughout their entire website. Persosa’s platform is built
to support the growing demand to customize a consistent customer’s
journey, from start to finish.
Headquartered in Phoenix, Ariz., Persosa’s Experience Management System™
begins with implementation through a client’s website and ends with
post-site engagement efforts, such as email and retargeting campaigns.
The product installs with a simple, single line of tracking
code, eliminating the need of engineering support, thus allowing
companies to publish and test personalization variations quickly and
“Customers are used to having unique choices and experiences set apart
from their peers; brands are used to providing it in the name of better
customer experiences and better performance,” said Kirk
Morales, Persosa CEO & co-founder. “We see this in email marketing
all the time. Brands personalize campaigns down to a granular level:
younger males, older males, younger females, moms with kids, single moms
with kids, dads with kids and out into infinity. In our social media
campaigns, we segment and customize at a high level, but there’s a fatal
flaw: it all drives back to the same, generic website. Persosa’s
solution is the next great frontier in digital marketing.”
The series was led by Todd Davis, founder of LifeLock (acquired by
Symantec for $2.3B), and consists mostly of angel investors. “Persosa
has several key advantages that I believe will disrupt the web
optimization space and help transform websites into a fully integrated
marketing channel,” said Davis. “With the benefit of a one-line
installation, a world class leadership team, and a proven track record
of recent client success, I have an immense amount of confidence in the
The round of funding will be used to continue evolving Persosa’s
platform and expand the company’s customer success, engineering and
sales teams to better support increased client and product demand.
Persosa is a Phoenix-based startup specializing in website
personalization and experience management solutions. Its platform allows
brands to serve their customers personalized on-site experiences,
increase engagement and overall marketing ROI.
This article provided by NewsEdge.