John Klein: Social Media Opens New World To Young Entrepreneurs

By John Klein

Meridith Rojas is living her life just as she had hoped.

She had no idea what to think of social media when she first connected online.

But she was not afraid.

“For some reason, I was attracted to social media,” Rojas said. “I didn’t really know what it was. But I felt it could be instrumental in our future. I felt it was going to be big.”

Social media has become one of the driving forces in modern society, from every corner of the world to the White House.

Social media is a part of everyday life.

Rojas, a successful social media entrepreneur, will be the guest speaker at the Juliette Low Leadership Society Luncheon presented by the Girl Scouts of Eastern Oklahoma.

The 27th annual luncheon will be held April 18 at Southern Hills Country Club.

Rojas is the author of “Selfie Made: Your Ultimate Guide to Social Media Stardom” and co-founder and CEO of DigiTour Media. She is a much sought-after thought leader on the subject of Gen Z, entrepreneurism, marketing and digital communications.

And she is a Girl Scout alum.

Rojas has created a unique niche in the digital space and developed partnerships with Conde Nast, Disney and Viacom to create a multimillion-dollar company. The focus of her luncheon speech will be entrepreneurship and business development.

“Don’t sit in the corner with social media,” Rojas said. “It is a complete shift in business and has turned it upside down. It is a seismic shift. Much of it we’ve learned on the go.

“If it makes you somewhat uncomfortable, throw yourself into it.”

Rojas will also speak at a Social Media Workshop on April 18 at the Union Multipurpose Activity Center. The workshop will focus on online content, online safety and parent engagement and will include a question-and-answer session.

The Girl Scouts of Eastern Oklahoma are partnering with Magic City Books to promote the workshop.

“I love to share my story,” Rojas said. “I like to speak to young girls. I tell them my story and about my journey.

“It is full of funny stories. I tell them don’t be afraid. They are concerned about putting themselves out there. I tell them how to share their interests and pass on to them how they will be received. I want them to know people will be interested in connecting with them. Be confident. Don’t wait.”

Rojas said social media has opened up the world to children. There are many young children who have built social media empires.

She said there are many ways to get a foot in the door of social media.

“It can be as easy as sharing your interests,” Rojas said. “Most people always think about music and that is certainly one way to use social media.

“But there are lot of ways to engage in social media. One of the biggest stars on social media is a young boy who started out reviewing toys on YouTube.”

Rojas’ company, DigiTour Media, is the largest producer of live events for the teenage market in the nation.

She started her career at Columbia Records while a student at New York University.

She co-founded DigiTour in 2010. In 2014, DigiTour was producing more than 70 events and sold more than 100,000 tickets. The events featured the biggest stars from YouTube and Vine, as well as traditional recording stars.

“I went for it,” Rojas said. “I don’t believe there are barriers to social media. There’s not a certain formula you have to follow like you do in some other career paths.

“Social media makes it available to everybody at every age and on every stage. You can do it.”

Rojas said the formula for social media is simple.

“If you have a phone and Wi-Fi, you can do anything,” Rojas said. “You can just go for it.”

She said there are lot of stories of young people from all sorts of backgrounds and areas making it big on social media. She said one of the biggest current stars is a young boy who got started at his home in rural Arkansas.

“The only thing they had in his hometown was a Walmart,” Rojas said. “All he did was connect with friends through social media. His friends grew into millions of people.

“He’s still in high school. But things like that are now attainable for people from all walks of life and from everywhere.”

This article provided by NewsEdge.