Today, instead of talking about a cryptocurrency, we’re going to talk about a specific application: the Brave Browser, a crypto-powered alternative to Chrome and Safari. Basic Attention Token (BAT) is the backbone of this project, but what exactly is Brave, how brave is it, and how is it planning to change advertising?
This isn’t your average web browser– it’s specifically designed to protect user’s privacy from ads and trackers. Instead, Brave has a built in cryptocurrency wallet, which replaces ad revenue with Micropayments. Every time you visit a webpage, the browser keeps track of how much time you spend on the site, and sends them a tiny amount of Basic Attention Tokens at the end of the month.
That lets users incentivize content providers, without having to download ads or compromise their privacy. And it’s just hit a big milestone: There are now 61,892 verified publishers on Brave, more than double the number six months ago.
More than two thirds of those publishers are on YouTube. It’s also a growing trend on Twitch, the video livestreaming platform.
But that’s not the only way Brave is planning to change advertising. Two weeks ago, Brave debuted a new function: the first Brave Ads. These advertisements don’t compromise a users’ privacy, and even better, they also give viewers a share of the revenue. Right now Brave ads are only available in the developers’ version of the Brave Browser, but the company says they will come to the full version too.
I’ve personally been using Brave on my main computer and in one of my recent media appearances I specifically gave a shoutout to their project which made the host almost choke out of shock.
Of course, there’s still plenty of things that can go wrong with the Brave project, and we’ve had a close eye on it. Crypto Briefing took a deep dive into the Basic Attention Token, which is the backbone of Brave.
Our experts found that BAT “ has substantial opportunities to dominate the advertising market given its competition from emerging blockchain projects. However, there is a potential scalability problem, which can slow down the development of the project in the long-term.”
BAT/BTC Price Action Analysis
I covered the BAT token price action about a month ago, identifying a buying opportunity at that time.
Since then, the BAT/BTC has shifted gears and almost reached the resistance level I identified last month on March 9th. The bullish sentiment has since slowed down. Due to the cyclic nature of BAT’s price action, we could expect its value to drop once again towards the pivot levels shown in orange to get re-energized and reach the resistance level shown in green.