Facebook Lets Ads Bare a Man’s Chest. A Woman’s Back Is Another Matter.

When Krista Venero, an author who writes under the pen name K.L. Montgomery, bought ads on Facebook for a romance novel she published last year, she thought her marketing fell well within the bounds of the social network’s policies.

The ad showed an image of a woman photographed from behind with a portion of her upper back exposed. It didn’t seem particularly racy, certainly no more than an ad for Olay body wash, showing a woman’s bare back and legs, that Ms. Venero had recently seen.

Facebook rejected her ad, however, and when she disputed the decision, a representative told her that it implied nudity and that the company did not allow ads “with a sexual undertone.”

Content originally published on https://www.nytimes.com/2018/03/01/business/media/facebook-ads-gender.html by Sapna Maheshwari