BRIEF: Seattle tech startup Outreach pulls in $65 million for sales automation software

May 21–Seattle sales-automation company Outreach has pulled in another $65 million from investors, bringing total funding for the five-year-old startup to $125 million.

The company, which has offices in Seattle’s Wallingford neighborhood, develops cloud-based software to help salespeople automate and manage emails, phone calls and other communication with clients.

Outreach plans to use the new funds to build out the technology’s machine learning capabilities — which are used to collect and analyze data about sales interactions and suggest strategies for future deals.

The startup, one of the fastest growing in the Seattle area, also plans to expand its technology beyond sales to other areas of business.

Outreach’s latest funding round was led by investor Spark Capital, which has offices in Boston and San Francisco. Sapphire Ventures and previous investors — including DFJ Growth, Microsoft Ventures and Trinity Ventures — also contributed.

This article provided by NewsEdge.