Shoppers are expected to spend at least £10bn over the five working days next week as the UK continues its affair with Black Friday, the US-inspired discount day.
Most of the action takes place online in this country, with shoppers choosing to bargain hunt from under the duvet using their phone or laptop rather than queueing up outside stores in the early hours.
Spending is expected to be up this year as more stores join the event, but experts say bargains may be harder to find as stores battle rising costs and inflation.
Moneysavingexpert.com advises shopping around and researching the items you want to buy rather than relying on discount promises from retailers. They may be offering 70% off their own price, but it doesn’t mean the same item isn’t cheaper elsewhere.
Sticking to a shopping list of items you actually want, using price tracker tools such as Camelcamelcamel and watching out for discount codes are also a good idea.
Finally, be wary of “too good to be true” prices – quite possibly they are – so carefully check terms and conditions and buyer reviews for sites you’ve not used before offering very cheap prices.
What’s happening? Black Friday kicks off for the US website from midnight on 17 November and will run until just before midnight on Sunday 26 November. Reflecting its increasing interest in high street retail, Amazon is also running a pop-up “experience” in Soho Square, central London, with games, themed workshops, craft tutorials and advice from “gifting experts”.
Where? Online promotions can be found here and there is a special page dedicated to British small businesses taking part in the sale day here.
What’s happening? The online electrical goods specialist began a fortnight of deals on 13 November.
Where? Online promotions can be found here.
What? Deals include De’Longhi Eletta Cappuccino Bean to Cup coffee machine for £399 and KitchenAid Artisan stand mixer for £299.
What’s happening? The retailer launched two weeks of deals on 15 November. Head office staff will join regular store staff and 10,000 additional seasonal workers in store on Black Friday.
What? The company promises discounts on more than 60,000 including up to half price off toys, 25% and buy one get one half price on jewellery. Top deals include a Dyson V6 Absolute cordless handstick vacuum cleaner for £240 and Zinc Smart X hoverboard for £50.
What’s happening? For the third year in a row the supermarket will not be carrying special Black Friday deals but it will have some promotions as part of its pre-Christmas activity.
What’s happening? The online fashion and beauty retailer is expected to knock 30% off pretty much everything as it has done in the last three years.
What’s happening? The DIY chain is running deals on Black Friday, 24 November, and Cyber Monday, 27 November.
What’s happening? The mobile phone store begins its 18-day Black Tag sale on 17 November.
What’s happening? Deals on handsets accessories and broadband packages including £200 off the Samsung Galaxy S8 or the iPhone 7 with a contract on the chain’s iD network.
What’s happening? The electrical goods chain has been running “why wait” deals on 13 November.
What? Deals include a Google Home device for £79 and an AEG Electric Steambake oven for £429.99. The Why Wait promotion includes 10% of all washing machines, with code WASH10.
What’s happening? Debenhams’ Black Friday deals start on Monday 20 November.
What? Deals on beauty brands, toys and electrical goods. Details to come.
What’s happening? The department store will kick off its own Black Friday deals from 00.01 on 24 November. Because of its “never knowingly undersold” promise it will be price-matching some competitors throughout the period.
What? Electrical products, technology, fashion and items for the home.
What’s happening? The German retailer is taking part in Black Friday for the first time, launching a day early on 23 November.
Where? in stores
What? The best deals include a bottle of Comte de Senneval champagne for £8.99 and a Deluxe Jamón Serrano Reserva ham leg for £29.99.
What’s happening? The supermarket chain launched its Black Friday deals early, including a lot of promotions on alcohol.
What? There’s a bottled ales advent calendar for £30, a gin advent calendar for £60, wine and prosecco magnums for £10 as well as a Baylis & Harding bag set for £5.
What’s happening? The supermarket will be offering a small number of deals but the event will be more low-key than previously. A handful of 24-hour stores will be open in the early hours this year. Since its merger with Argos last year, the chain is also home to dozens of the catalogue shop’s outlets which are offering lots of Black Friday deals.
What? Deals yet to be unveiled.
What’s happening? Superdrug launches its Black Friday deals on Monday 20 November.
What? Deals include Makeup Revolution 12 Days of Christmas Gift, reduced by 50% to £30 and Ardell Lash Look Book reduced by 65% to £19.99.
What’s happening? The supermarket launches its online deals on 20 November and they will run for a week. Over 700 stores will participate in the event with 187 Tesco Extras closing at 1am and reopening at 5am on Black Friday for early risers looking for bargains.
What? The supermarket is keeping its deals under wraps until Monday.
What’s happening? The DIY retailer is running Black Friday deals online from 22 November until 5 December.
What? 15% off on brands such as Dulux and Bosch with code Black15 at online checkout for click and collect. Up to 30% off branded power tools and 20% off ladders.